MazdaGear is one of my long-term projects that I am most proud of. Last month we migrated the store onto a new platform, and revamped the design. I wanted to take this opportunity to write about its history.
MazdaGear Conceptual Splash Page
Back in the Fall of 2005 I was given a domain name, a splash page, a vision, and told to make it happen. The domain was MazdaGear.com, and here is the splash page: (click any image to see the full-size version)
The vision was to build a store that will grow to sell $30-40,000 in accessories per month. I started by looking at our competition’s e-commerce sites, expanding to other industry e-comm sites, and finally looking outside our industry at websites that I frequently shopped at for inspiration. When I really had a feel for what I felt would be successful I worked through the process of selecting an e-comm solution for our new site.