WEB CONSULTANT
Solutions-oriented specialist with a broad skill-set and notable experience in planning, analysis, and implementation of web technologies in direct support of business objectives. Strengths in written and verbal communications, for both internal and consumer oriented mediums.
EXPERIENCE
MORRIES AUTOMOTIVE GROUP 2002 – PRESENT
DIRECTOR OF INTERNET DEVELOPMENT AND MARKETING 2008-present
- Primary responsibilities: Overseeing all aspects of web development, online marketing including SEM and SMM, staff training, e-mail marketing, graphic design, staff training, performance reporting, and R&D
- Secondary responsibilities: Traditional media advertising, events, e-commerce, and general IT support
- Lead project manager for the rebuilding of morries.com and all associated store websites
- Migrated all sites to a new inventory \ content management system
- Coordinated between advertising agency, content designers, and internal team to incorporate branding, message, and design to facilitate our short and long term goals
- Designed and managed building of 8 photo studios, hardware, and software selection, process creation, ongoing staff training and support
- Managed creation and branding of Twin Cities Luxury Auto, website creation in progress
MARKETING: BENTLEY MINNEAPOLIS, MASERATI OF MINNEAPOLIS, AND MORRIE’S MAZDA — 2004-2008
- Primary functions: SEO, SEM, SMM, web content production, web design, web analytics, photography, traditional media advertising, print design, e-mail marketing, R&D
- Secondary: Events coordination, sales, sales support, and general IT support
- www.maseratiofminneapolis.com – Oversaw development of database and back-end tools (inventory management, xml feed creation, eBay integration) optimized for SEO, content production, routine maintenance
- maseratiofminneapolis.blogspot.com – maseratiofminneapolis.com/blog/ Selected platform, migrated from blogspot hosted server to publishing within Maserati of Minneapolis website, produced all content (version 2.0 under development – to be migrated to wordpress under twincitiesluxuryauto.com)
- www.youtube.com/profile?user=maseratiofmpls – Created video channel and content
- mazdagear.com – Oversaw all aspects of site from concept to current day, except inventory and order fulfillment. Launched August 2006: ‘06 sales $12,000; ‘07 $125,000; ‘08 $271,000, ‘09 YTD $395,645 (as of 11/19/09 – ongoing project)
VARIOUS POSITIONS: MORRIE’S MAZDA — 2002-2004
- Inventory management, sales, eBay photography
CONSULTANT \ INDEPENDENT CONTRACTOR — 2001-present
- doyouknowwhoiam.com (concept, design)
- Peacock Groove bikes (studio product photography)
- KJurek Couture (studio and runway fashion photography, web design, marketing)
- Amanda Christine Designs (studio and runway fashion photography)
- 360House.com (on-location virtual tour photography)
- Additional projects under confidentiality agreements (concept, business, web, marketing)
VICE PRESIDENT, LEVEL13 GAMING, inc. — 2000-2001
- Partnered through formal incorporation and business launch. (Hosted web gaming servers, with on-location events – LAN parties \ competitions)
- Oversaw all IT aspects – hardware, software, web, and on-location
SKILLS
- Platforms: Windows 95 – XP; Mac OS X (10.4, 10.5, 10.6), Linux (Suse, RedHat, Ubuntu)
- Hardware: Intel \ AMD based desktops and servers, Apple based desktops, networking
- Servers: Apache, MySQL, PHP4, PHP5, Bind, DHCP
- Languages: (X)HTML, PHP, CSS, XML (RSS, Sitemap, Google Base, ADF, custom schemas), limited javascript, asp
- Software: Adobe Design Suite (Acrobat, Dreamweaver, Illustrator, InDesign, Photoshop, Premiere) Microsoft Office Suite (Excel, Word, Outlook) (and open source compatibles – Open Office, Google Office, Linux variants)
- SEO\SEM specific: (all white-hat \ best practices) Twitter, Blogs (Blogger and Wordpress based), Forums, Google’s tools (Adwords, Analytics, Apps, Base, Sitemaps & Webmaster tools, membership in many Beta programs), Widgetbox, eBay, YouTube, Wikis (participation and the MediaWiki package), Podcasts, DIGG, Del.icio.us
- PPC: AdWords (budgets exceeding $50k/year), Overture, targeted banner purchases
- E-Mail Marketing: html multimedia e-mail, tracking, internal CRM managed e-mail, non-managed e-mail, and Constant Contact
Click to download