Melling Hellcat
Step 1 – Sponsor Ferrari Club of America Minnesota Chapter Winter Dinner (at which a prototype of a car claiming to be the fastest car built is shown at) (Jan 20).
Step 2 – Post to blog www.maseratiofminneapolis.com (Jan 22).
Step 3 – Submit post to large national blog www.autoblog.com; 6 weeks before any traditional media has the story (Jan 23).
Step 4 – Wait – 4chan in Belfast picked up the story Jan 24, ebaumsworld forums Jan 24, diaromotor.com in Spain Jan 28, Paultan.org in Malaysia Feb 4, and now shows up on 100+ other websites around the world.
The key to the success of this story’s propagation is rooted in a bold claim “the fastest production car in the world” being submitted to a community that loves to debate the question “which one is fastest?”